Pre-suasion Study guides, Class notes & Summaries
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Summary Modules Marketing Communication
- Summary • 5 pages • 2021
- $6.03
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This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules:
- Module 2 (breaking through the advertising clutter)
- Module 3 (pre-suasion and persuasion)
- Module 4 (affective persuasion)
- Module 5 (consumer inferences)
- Module 6 (social nudges and social influence)
- Module 7 (issues in media planning)
Summary
Summary Modules Marketing Communication
Last document update:
ago
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)
$6.03
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