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Pre-suasion Study guides, Class notes & Summaries
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This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules:

- Module 2 (breaking through the advertising clutter)

- Module 3 (pre-suasion and persuasion)

- Module 4 (affective persuasion)

- Module 5 (consumer inferences)

- Module 6 (social nudges and social influence)

- Module 7 (issues in media planning)
Summary Modules Marketing Communication
Last document update:
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This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules:

- Module 2 (breaking through the advertising clutter)

- Module 3 (pre-suasion and persuasion)

- Module 4 (affective persuasion)

- Module 5 (consumer inferences)

- Module 6 (social nudges and social influence)

- Module 7 (issues in media planning)
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