Palmatier Study guides, Class notes & Summaries

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

Extensive Summary of the articles of marketing performance. Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...

Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"

Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).