Novemsky Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Novemsky? On this page you'll find 5 study documents about Novemsky.
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Articles Summary Consumer Behavior
- Summary • 16 pages • 2023
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This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: 
 
Etkin, J. (2016). The hidden cost of personal quantification. 
 
Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. 
 
Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. 
 
Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
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Summary of Papers Crucial for Consumer Behavior Exam
- Summary • 15 pages • 2021
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This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.
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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
- Summary • 103 pages • 2020
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For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam.

Article List:

A perspective on judgment and choice – Kahneman 2003; 

Heart and mind in conflict: The interplay of affect and cognition in con...
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Consumer Behavior Articles summary
- Summary • 24 pages • 2020
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Available in package deal
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This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.
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Consumer Behavior | Academic Article Summary
- Summary • 22 pages • 2019
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Available in package deal
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- $5.73
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Summary of the following articles: 
1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 
2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 
3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 
4. Etkin, J. (2016). Th...
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