Mothercare Study guides, Class notes & Summaries

This document includes P2,M1 and D1 and a bibliography for Unit 31, fashion retailing. P2 explains the policies of different fashion retailers in terms of their retail service offer, this compares four different retailers, which are Zara, Marks and Spencer's, Mothercare and Hermes. M1 is an analyse of how the characteristics of different target markets influence the retail service policies of different retailers. This uses the same four retailers, but is displayed as a magazine article. ...