Koschate-Fischer Study guides, Class notes & Summaries
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Articles summary International Business Research for IBA
- Summary • 11 pages • 2020
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Summary of the following articles:
- Ketchen, D. J., Ireland, R. D., & Baker, L. (2013). The use of archival proxies in
strategic management studies: Castles made of sand? 
- Kohavi, R., & Thomke, S. (2017). The surprising power of online experiments.
- Koschate-Fischer, N. & Schandelmeier, S. (2014). A guideline for designing
experimental studies in marketing research and a critical discussion of selected
problem areas. 
- Lambrecht, A., & Tucker, C. E. (2016). On storks and babies: Correlation...
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