Kohavi Study guides, Class notes & Summaries

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Summary articles Consumer Research
  • Summary articles Consumer Research

  • Summary • 19 pages • 2020
  • Contains every article necessary for the exam: (1) Lynch, (2) Hudson, (3) Goulding, (4) Kozinets, (5) Schwarz, (6) Kohavi, (7) Morales, (8) Plassmann, (9) Harrell, (10) John
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business research technique summary original.docx
  • business research technique summary original.docx

  • Summary • 6 pages • 2021
  • - Research Methods for Managers: A Skill Building Approach - Sheets - Koschate-Fisher & Schandelmeier (2014) - Kohavi & Thomke (2017) - Lambrecht & Tucker (2016) - Ketchen et al. (2013) - Lazer et al. (2014) - Salfanik (2017) - Three webassignments - 58 30 practise questions - Final 2015
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Articles summary International Business Research for IBA
  • Articles summary International Business Research for IBA

  • Summary • 11 pages • 2020
  • Summary of the following articles: - Ketchen, D. J., Ireland, R. D., & Baker, L. (2013). The use of archival proxies in strategic management studies: Castles made of sand? - Kohavi, R., & Thomke, S. (2017). The surprising power of online experiments. - Koschate-Fischer, N. & Schandelmeier, S. (2014). A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas. - Lambrecht, A., & Tucker, C. E. (2016). On storks and babies: Correlation...
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Final Business Research Techniques (incl. book, sheets, articles, web-assignments & practise exams) Final Business Research Techniques (incl. book, sheets, articles, web-assignments & practise exams)
  • Final Business Research Techniques (incl. book, sheets, articles, web-assignments & practise exams)

  • Summary • 93 pages • 2019
  • - Research Methods for Managers: A Skill Building Approach - Sheets - Koschate-Fisher & Schandelmeier (2014) - Kohavi & Thomke (2017) - Lambrecht & Tucker (2016) - Ketchen et al. (2013) - Lazer et al. (2014) - Salfanik (2017) - Three webassignments - 58 30 practise questions - Final 2015
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