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Geyskens Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Geyskens? On this page you'll find 29 study documents about Geyskens.

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MCM Summary 2022: Web-clips and cases discussed in the lectures

  • MCM Summary 2022: Web-clips and cases discussed in the lectures

  • Summary • 48 pages • 2022
  • Available in package deal
    • Summary of the web-clips and cases discussed in the lectures (marketing channel management fall 2022)
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Marketing Channel Management Summary (Fall 2020) - Lecture Slides/Notes Tutorial Slides/Notes

  • Marketing Channel Management Summary (Fall 2020) - Lecture Slides/Notes Tutorial Slides/Notes

  • Summary • 23 pages • 2020
  • Marketing Channel Management @ Tilburg University Programs: MSc Marketing Management and MSc Marketing Analytics Course: Marketing Channel Management Unit: Unit 1 Summary written: Fall 2020, Unit 1 Contains: - Lecture slides - Additional lecture notes - Tutorial slides - Additional tutorial notes - Examples (in italics)
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hechtingstheorie hechtingstheorie

  • hechtingstheorie

  • Summary • 1 pages • 2020
  • Uitwerking Hechtingstheorie Gehandicaptenzorg
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Notes from ALL the lectures of Marketing Channel Management - Inge Geyskens 2018/2019 additional info from some papers included

  • Notes from ALL the lectures of Marketing Channel Management - Inge Geyskens 2018/2019 additional info from some papers included

  • Summary • 95 pages • 2018
  • Available in package deal
    • Personal notes from all the lectures of the course Marketing Channel Management given by Dr. Inge Geyskens in 2018-2019 for the master Marketing management. Important things are highlighted, some example questions for the exam and additional information from the compulsory papers are included.
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Summary: How to win in an omnichannel world

  • Summary: How to win in an omnichannel world

  • Summary • 4 pages • 2018
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    • Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Determinants of distribution intensity

  • Summary: Determinants of distribution intensity

  • Summary • 4 pages • 2018
  • Available in package deal
    • Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Compulsory papers Marketing Channel Management: Lecture 1 t/m 8 - Marketing Management

  • Compulsory papers Marketing Channel Management: Lecture 1 t/m 8 - Marketing Management

  • Summary • 40 pages • 2018
  • Available in package deal
    • Compulsory papers course marketing channel management - Tilburg University Master Marketing Management. Important: these are the papers from lecture 1 - lecture 8.
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B2B Marketing Literature Review 2018

  • B2B Marketing Literature Review 2018

  • Summary • 87 pages • 2018
  • Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
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Samenvatting - Retailer power in the grocery industry - geyskens 2017

  • Samenvatting - Retailer power in the grocery industry - geyskens 2017

  • Summary • 4 pages • 2018
  • Een beknopte samenvatting van het tweede artikel in module 1.
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Marketing channel management 2018 - summary of all lectures (including web-lectures)

  • Marketing channel management 2018 - summary of all lectures (including web-lectures)

  • Summary • 30 pages • 2018
  • A complete and extensive summary (30 pages) of all (web)lectures from Marketing Channel Management 2018 (I. Geyskens). Including the web lectures, notes, some examples and figures. Written in English.
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