DigitalMarketing Study guides, Class notes & Summaries

Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)

Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).

Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated. #BusinessEthics #EthicalTheory #CorporateResponsibility #CorporateCulture #EthicalLeadership #WorkplaceEthics #MarketingEthics #ProductSafety #DigitalMarketing #Sustainability #WorkplaceDiversity #GlobalizationEthics CHAPTER 1: Why Study Ethics? CHAPTER 2: Ethical Theory and Business CHAPTER 3...

Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated. #BusinessEthics #EthicalTheory #CorporateResponsibility #CorporateCulture #EthicalLeadership #WorkplaceEthics #MarketingEthics #ProductSafety #DigitalMarketing #Sustainability #WorkplaceDiversity #GlobalizationEthics CHAPTER 1: Why Study Ethics? CHAPTER 2: Ethical Theory and Business CHAPTER 3...

Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024 #Dhruv #Grewal #Levy #MarketingStrategies #DigitalMarketing #EthicalMarketing #ConsumerBehavior #GlobalMarketing #SegmentationStrategy #ProductBranding #NewProductDevelopment #PricingStrategies #OmnichannelMarketing #IntegratedCommunications #AdvertisingPromotions #MarketAnalysis #TargetingStrategy #RetailInnovation C...

Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024 #Dhruv #Grewal #Levy #MarketingStrategies #DigitalMarketing #EthicalMarketing #ConsumerBehavior #GlobalMarketing #SegmentationStrategy #ProductBranding #NewProductDevelopment #PricingStrategies #OmnichannelMarketing #IntegratedCommunications #AdvertisingPromotions #MarketAnalysis #TargetingStrategy #RetailInnovation C...

MGT 6311: Digital Marketing - Midterm Exam Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives Tactic - correct answer A specific action or method that contributes to achieving a goal. Components of GOST strategy - correc...

MGT 6311: Digital Marketing - Midterm Exam Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives Tactic - correct answer A specific action or method that contributes to achieving a goal. Components of GOST strategy - correc...

MGT 6311 gatech Midterm Digital Marketing Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share - correct answer In strategic management and marketing, market share is the percentage or proportion of the total ...

MGT 6311 Final Exam What's the second largest search engine besides Google? YouTube The four most common video types are explainers how to videos product demos testimonials When was YouTube's first video aired? How many hours of video are watched on the platform monthly? What % of views come from mobile devices? What % of internet traffic come from it? Since the first video was aired on April 23rd of 2005, YouTube has grown to attract over one billion unique visitors each month....