Dibb Study guides, Class notes & Summaries
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Marketing Management 202B Notes
- Summary • 62 pages • 2023
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These notes include a summary of second-year marketing management work. With information from the textbook Marketing Concepts and Strategies, these notes also contain additional notes from lectures, tutors and the slides used during the duration of the module. 
 
*Exam mark: 88% 
*Final mark: 90% 
 
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Instructor Solution Manual For Marketing Concepts and Strategies, 9th Edition Sally DibbDr. Lyndon SimkinWilliam M. PrideO.C. Ferrell Chapter(1-24)
- Exam (elaborations) • 329 pages • 2024
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Instructor Solution Manual For Marketing Concepts and Strategies, 9th Edition Sally DibbDr. Lyndon SimkinWilliam M. PrideO.C. Ferrell Chapter(1-24)
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Marketing Concepts and Strategies, 9th Edition Sally DibbDr. Lyndon SimkinWilliam M. PrideO.C. Ferrell Instructor Manual
- Other • 330 pages • 2024
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Marketing Concepts and Strategies, 9th Edition Sally DibbDr. Lyndon SimkinWilliam M. PrideO.C. Ferrell Instructor Manual
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Instructor Solution Manual For Marketing Concepts and Strategies, 9th Edition Sally DibbDr. Lyndon SimkinWilliam M. PrideO.C. Ferrell Chapter(1-24)
- Other • 329 pages • 2024
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- $18.49
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Instructor Solution Manual For Marketing Concepts and Strategies, 9th Edition Sally DibbDr. Lyndon SimkinWilliam M. PrideO.C. Ferrell Chapter(1-24)
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INSTRUCTOR SOLUTION MANUAL FOR MARKETING CONCEPTS AND STRATEGIES, 9TH EDITION SALLY DIBBDR. LYNDON SIMKINWILLIAM M. PRIDEO.C. FERREL. Chapter 1-24. ISBN13: 9781473778580
- Other • 330 pages • 2024
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- $28.49
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INSTRUCTOR SOLUTION MANUAL FOR 
MARKETING CONCEPTS AND STRATEGIES, 9TH EDITION SALLY DIBBDR. LYNDON SIMKINWILLIAM M. PRIDEO.C. FERREL. Chapter 1-24. ISBN13: 9781473778580
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TCI+Module+Guide+2022+-+2023.
- Summary • 20 pages • 2022
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- $9.49
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TCI+Module+Guide+2022+-+2023.Learning outcomes 
Upon successful completion of this module, students will have demonstrated 
Knowledge 
1. A critical understanding of the key concepts and issues associated with international 
tourism. 
2. A critical awareness of the changing role of tourism in contemporary societies. 
Skills 
3. The ability to critically appraise academic literature on tourism 
4. The ability to produce high quality written work that is appropriate for academic and 
industry audi...
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Marketing Summary MAN-BCU2008
- Summary • 46 pages • 2021
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This document contains a summary of all the lectures presesented in the course marketing. A very handy document containing the relevant information provided in all lectures in one simplified overview, complete with some elaboration on the topics and graphical representation where necessary.
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Samenvatting Marketing - Marketing Concepts and Strategies by Dibb et al.
- Summary • 25 pages • 2023
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- $5.55
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Samenvatting van het boek voor Marketing op de Radboud Universiteit. Bedrijfskunde jaar 2. Vakcode is MAN-BCU2008. Samenvatting in het Engels. Begrippen en onderzoekers schuingedrukt. Samenvatting van het boek Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 0271. Relatief kort. Overzichtelijk en duidelijk.
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Marketing summary - Marketing concepts and strategies - Dibb, Simkin, Pride, Ferell (grade 9.0)
- Summary • 86 pages • 2020
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- $7.22
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Everything you need to know is included. 
 
The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...
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Uitwerking hoorcolleges Marketing (MAN-BCU2008), tentamencijfer: 8,5
- Summary • 82 pages • 2020
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- $4.99
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Dit document bevat een gedetailleerde uitwerking van de hoorcolleges die gegeven worden in de cursus Marketing (MAN-BCU2008). Het document bevat delen van de powerpoint presentaties en voorziet in duidelijke uitleg betreffende de stof behandeld in de hoorcolleges.

Door deze uitwerkingen grondig door te nemen, is het vak afgesloten met een 8,5.
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