Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh
Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
PROBABILITY INFORMATION AND RISK COMMUNICATION SUM.
Summary of Probability Information and Risk Communication. All slides clearly summarized with additional information from the lectures, mentioned articles and books etc. This summary is good for an 8 on your exam.
Summary Corporate Communication
This is a clear and structured summary of the book 'Corporate Communication: a guide to theory and practice' by Joep Cornelissen. By only using my summary to learn for the exam, I received a score of 70%! It contains all important terms/definitions and models.
Cross Cultural Communication samenvatting
Complete samenvatting van het vak CCCN. Gemaakt door middel van de powerpoints, het boek interculturele communicatie en tentamentraining. Opgesteld en uitgewerkt per hoofdstuk en gebruik gemaakt van de plaatjes! (8,1 gehaald)
CM1014 Communication and Organizations Summary
This summary is based on the course CM1014 CO (Communication and Organizations) and the book Organizational communication by Mumby, D. K. (2013). It includes chapters: 1, 3, 6, 7, 8, 9, 11, 12, 13. This summary includes the most important theories from the course and it concludes with a list of concepts and definitions.
Summary of all lectures and papers discussed in Crosscultural Online Communication
This summary consists of all you need to know for the exam of the second year's subject of International Business Communication: CrossCultural Online Communication.
It consists of the lecture notes and a summary of the following research papers:
- Gudykunst & Ting-Toomey (1988): Verbal Communication Styles
- Johnson et al. (2005): The relation between culture and response styles
- Rozin, Berman & Royzman (2010): Biases in use of positive and negative words across twenty natural languages
- De Langhe et al. (2011): The Anchor Contraction Effect in International Marketing Research
- Van Hooft (2011): A Comparison of Mexican and US American students' perceptions of high-low context business communication style
- Van Mulken & Schellens (2012): About rumbling basses and flapping trousers. Use and perception of language-intensifying stylistic devices