BT1203 Study guides, Class notes & Summaries

A summary for the course Marketing Management (MM), given in year 1. I also sell a handmade summary for the literature of MM. The exam will mostly be lecture based and therefore doable without the literature, however, a question about literature is guaranteed for MM. Good luck on your exam! -Sophie

Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

A summary of the literature for MM.

52 pages of Article summaries for the course ‘Marketing Management’ (BT1203). Includes all course required literature.

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

Accurate summary of all the lectures of the Marketing Management course BT1203. Accurate transcription of the lectures, with examples, graphs and images

Complete summary of the contents of Marketing Management!

This document includes detailed and organised notes for a complete lecture note summary of the course. This is ideal for exam preparation, and personally helped me complete the course with a final exam grade of 8.7. It organises the lectures by key cases and by key terminology with elaborate descriptions to ensure a better understanding and better results in the exam and case.

This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.

This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.