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1ZV20 Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about 1ZV20? On this page you'll find 18 study documents about 1ZV20.

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Summary 1ZV20 Buying Behavior & Innovation Summary 1ZV20 Buying Behavior & Innovation

  • Summary 1ZV20 Buying Behavior & Innovation

  • Summary • 32 pages • 2023
  • The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
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Summary for the final exam of 1ZV20

  • Summary for the final exam of 1ZV20

  • Summary • 59 pages • 2021
  • Summary of all the material needed for the final exam of 1ZV20
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Samenvatting Schiffman & Hansen Consumer Behaviour - Marketing perspectives on product innovation (1ZV20) Samenvatting Schiffman & Hansen Consumer Behaviour - Marketing perspectives on product innovation (1ZV20)

  • Samenvatting Schiffman & Hansen Consumer Behaviour - Marketing perspectives on product innovation (1ZV20)

  • Summary • 26 pages • 2023
  • Dit is een samenvatting van de hoofdstukken 1, 2, 3, 4, 7, 8, 9 en 15 van de tweede editie van het boek Consumer Behaviour van Schiffmann & Hansen. Dit zijn precies de hoofdstukken die behandeld worden bij het vak Marketing perspectives on product innovation (1ZV20).
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Summary mandatory articles 1ZV20

  • Summary mandatory articles 1ZV20

  • Summary • 17 pages • 2020
  • Available in package deal
    • Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...
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Summary 1ZV20

  • Summary 1ZV20

  • Package deal • 2 items • 2020
  • All mandatory study material for the course 1ZV20 - year 2019/2020
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Summary Consumer Behaviour: A European outlook (2nd ed.) Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Summary • 16 pages • 2020
  • Available in package deal
    • Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
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Begrippenlijst Buying Behavior & Innovation Begrippenlijst Buying Behavior & Innovation

  • Begrippenlijst Buying Behavior & Innovation

  • Summary • 15 pages • 2019
  • Deze begrippenlijst bevat alle relevante begrippen op alfabetische volgorde. De begrippen zijn gedefinieerd zoals ook in het boek beschreven.
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Summary Consumer Behavior: A European outlook 2nd edition + lecture slides 2019 Summary Consumer Behavior: A European outlook 2nd edition + lecture slides 2019

  • Summary Consumer Behavior: A European outlook 2nd edition + lecture slides 2019

  • Summary • 46 pages • 2019
  • Summary for course Buying Behavior and Innovation (1ZV20): summary of Consumer behavior: A European outlook (second edition) including additional information from the lecture slides.
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Module 2 - Consumenten onderzoek

  • Module 2 - Consumenten onderzoek

  • Flashcards • 6 items • 2018
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Summary Buying Behavior and innovation (1ZV20) Summary Buying Behavior and innovation (1ZV20)

  • Summary Buying Behavior and innovation (1ZV20)

  • Summary • 41 pages • 2017
  • Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
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