PEARSON - Travel and Tourism - Unit 5 - M4 - Marketing Travel and Tourism Products and Services
Unit 5 - M4 - Explains how the planned promotional campaign would enable the objectives to be met.
PEARSON - Travel and Tourism - Unit 5 - P1 - Marketing Travel and Tourism Products and Services
Unit 5 - P1 - Outlines the background and concepts of marketing.
PEARSON - Travel and Tourism - Unit 5 - P2, M1- Marketing Travel and Tourism Products and Services
Unit 5 - P2 - Reviews the factors influencing marketing decisions using examples from different travel and tourism organisations.
Unit 5 - M1 - Explain how factors have influenced marketing decisions in relation to a selected travel and tourism organisation.
PEARSON - Travel and Tourism - Unit 5 - P3, M2, D1 - Marketing Travel and Tourism Products and Services
Unit 5 - P3 - Describes the marketing mix of a selected travel and tourism organisation.
Unit 5 - M2 - Explains how the 4 Ps work together as a marketing mix in a travel and tourism organisation.
Unit 5 - D1 - Analyses the market decisions within a travel and tourism organisation in relation to the marketing mix and influencing factors.
PEARSON - Travel and Tourism - Unit 5 - P4, M3, D2 - Marketing Travel and Tourism Products and Services
Unit 5 - P4 - Includes a plan, design documentation and conduct a market research activity for a travel and tourism organisation.
Unit 5 - M3 - Explains how the plan and the documentation contributed to meeting the market research objectives.
Unit 5 - D2 - Analyses the results of the market research activity, recommending how these results can benefit the organisation.
PEARSON - Travel and Tourism - Unit 5 - P5 - Marketing Travel and Tourism Products and Services
Unit 5 - P5 - Includes a planned promotional campaign for a selected travel and tourism organisation to achieve stated marketing objectives.
PEARSON - Travel and Tourism - Unit 5 - P6 - Marketing Travel and Tourism Products and Services
Unit 5 - P6 - Poster of a prepared piece of promotional material as part of a planned promotional campaign for a target market.
PEARSON - Travel and Tourism - Unit 8 - D1 - Long-haul Travel Destinations
Unit 8 - D1- Analyses the impact of travel factors on selected long-haul destinations.
PEARSON - Travel and Tourism - Unit 8 - D2 - Long-haul Travel Destinations
Unit 8 - D2 - Evaluates how a selected destination has capitalised on its features and developed its facilities to attract different types of visitors from the UK.
PEARSON - Travel and Tourism - Unit 8 - M3 - Long-haul Travel Destinations
Unit 8 - M3 - Essay includes a detailed plan for a multi-centre tour, clearly justifying selections for the specified visitor profile.