HOSP 582 (HOSP582)

1. Identifying smaller groups within a target market and developing products and services to satisfy these groups is called: a. franchising. b. market segmentation. c. demand marketing. d. supply marketing. 2. Which of the following may be a characteristic of an extended-stay hotel? a. several kinds of food and beverage services b. recreational and exercise facilities c. conference and meeting rooms d. limited housekeeping services 3. Which of the following features or services is lik...

Business Plan Topic Selection My love for different types of food has taken me all over the globe to try new and exciting things. I have yet to be to Thai land to explore my latest obsession. Thai food has become more widespread in the restaurant business, and that is why I feel this topic will make a lasting impression. The name of my restaurant will be “B.A.T- Brooklyn’s Amazing Thai” and it will be located in Brooklyn NY in a busy area near work commuters. Brooklyn has many differ...