MKT 310 (Mkt310)

The least flexible element of a retailer’s strategy mix is ________. The first step in choosing a store location is to ________. A trading area can best be defined as ________. A major benefit of a trading-area analysis is that it allows a retailer to determine ________. A major benefit of a thorough trading-area analysis is that it allows a retailer to ________. The determination of trading-area overlap is most important for ________. A proposed location for a supermarket chain is within thre...