Study notes Marketing (MKT303) at The University of Arizona

Here are the best resources to pass Marketing (MKT303) at The University of Arizona. Find Marketing (MKT303) study guides, notes, assignments, and much more.

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Global Marketing Information Systems and Market Research. The Presentation
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Global Marketing Information Systems and Market Research Chapter 6 Learning Objectives Discuss the roles of IT, MIS, and big data in a global company’s decision-making processes. Describe the various sources of market information, including direct perception. Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them. Compare the way a multinational firm organizes the marketing research effort with the way a global or trans...

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Global Marketing: Political, Legal and Regulatory Environments. The Presentation.
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Global Marketing WARREN J. KEEGAN MARK C. GREEN NinthEdition,GlobalEdition Political, Legal, and Regulatory Environments Chapter 5 Copyright © 2017 Pearson Education, Ltd.Learning Objectives 1 . Understand the elements of a country’s political environment that can impact global marketing activities. 2. Define international law and describe the main types of legal systems found in different parts of the world. 3. Understand the most important business issues that can lead to legal problems for...

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Global Marketing: Global Edition Pricing Decisions Chapter 11. The presentation
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Global Marketing WARREN J. KEEGAN MARK C. GREEN Ninth Edition, Global Edition Pricing Decisions Chapter 11Learning Objectives • Review basic pricing concepts that underlie a successful global marketing pricing strategy. • Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets. • Summarize the various Incoterms that affect the final price of a product. • List some of the environmental influencers that impact prices. • A...

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Global Marketing: Global Edition Brand and Product Decisions in Global Marketing Chapter 10. The Presentation
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Global Marketing WARREN J. KEEGAN/MARK C. GREEN Ninth Edition, Global Edition Brand and Product Decisions in Global Marketing Chapter 10Learning Objectives 1. Review the basic product concepts th at underlie a successful global marketing product strategy. 2. Compare & contrast local products & brands, international products & brands, and global products & brands. 3. Explain how Maslow’s needs hierarchy helps global marketers understand the benefits sought by buyers in different parts of the wo...

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Global Marketing: Global Market-Entry Strategies: Licensing, Investment and Strategic Alliances Chapter 9. The Presentation
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Global Marketing: Global Market-Entry Strategies: Licensing, Investment and Strategic Alliances Chapter 9. The Presentation Global Marketing WARREN J. KEEGAN/MARK C. GREEN Ninth Edition, Global Edition Global Market-Entry Strategies: Licensing, Investment and Strategic Alliances Chapter 9Learning Objectives 1. Explain the advantages and disadvantages of using licensing as a market-entry strategy. 2. Compare and contrast the different forms that a company’s foreign investments can take. 3. Disc...

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Global Marketing: Importing, Exporting, and Sourcing. The Presentation
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Learning Objectives 1. Compare and contrast export selling and export marketing. 2. Identify the stages a company goes through, and the problems it encounters, as it gains experience as an exporter . 3. Describe the various national policies that pertain to imports and exports. 4. Explain the structure of the Harmonized Tariff System. 5. Describe the various organizations that participate in the export process. 6. Identify home-country export organization considerations. 7. Identify market-count...

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Global Marketing: Segmentation, Targeting, and Positioning. The Presentation
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Segmentation, Targeting, and Positioning 1. Identify the variables that global marketers can use to segment global markets and give an example of each. 2. Explain the criteria that global marketers use to choose specific markets to target. 3. Understand how global marketers use a productmarket grid to make targeting decisions. 4. Compare and contrast the three main target market strategy options. 5. Describe the various positioning options available to global marketers. Copyright © 2017 Pears...

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Global Marketing: The Global Economic Environment; Great Presentation
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Learning Objectives Identify and briefly explain major changes in the world economy over the last 100 years Compare and contrast types of economic systems that are found in the different regions of the world Explain the stages of economic development used by the World Bank and identify the key emerging country markets at each stage of development Discuss the significance balance of payments for the world’s major economies Identify the countries that are leading exporters Briefly explain how ex...

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Global Marketing Social and Cultural Environments Chapter 4: The Presentation
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Learning Objectives Define culture and identify the various expressions and manifestations of culture that can impact marketing strategies. Compare and contrast the key aspects of high- and low-context cultures. Identify and briefly explain the major dimensions of Hofstede’s social values typology. Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market. Analyze the compon...

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Introduction to Global Marketing Chapter 1: Presentation
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Global Marketing WARREN J. KEEGAN MARK C. GREEN NinthEdition,GlobalEditionLearning Objectives 1. Use the product/market growth matrix to explain the various ways a company can expand globally. 2 . Describe how companies in global industries pursue competitive advantage. 3. Compare and contrast single-country marketing strategy with global marketing strategy (GMS). 4. Identify the companies at the top of the Global 500 rankings. 5. Explain the stages a company goes through as its management orien...

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