University of the West of England • Bachelor of Arts

Group achieved 2nd rank over 9 groups in profit Presentation grade: 76

The term expatriate failure has been defined as the premature return of an international assignee before the period of assignment has ended. Discuss, with the reference to the appropriate literature, the extent to which this definition may be too narrow.

Tasks: 1. Choose and justify the definition of sustainable development that you will apply in the report. 2.) Outline the business model strategy of your case study business applying the framework of Baden-Fuller and Mangematin 2013. 3.) To what extent is the current business model sustainable? And 4.) How could the business model be changed/reconceptualised to make it more sustainable?

Critically evaluate the reasons why multinational organisations might decide to standardise their performance management systems across all subsidiaries. Is this always the most effective approach?

Drawing on the Resource Based View literature, evaluate whether and how Zappos.com generates sustainable competitive advantage.

Portfolio Assessment

Marketing communications in the modern age: Technological advances have done much to advance the practice of marketing, but, too often, campaigns can backfire or sink without a trace. Many marketers ‘jump on the bandwagon’ of social media without considering issues around control of brand reputation, the impact of the digital conversation, and appropriateness of these media for their target markets, leading to disappointing results or even brand suicide. Others focus solely on digital market...

Critically review a specific organizational change and the lessons this demonstrates about the successful management of organizational change within organizations.