Marketing strategy

University of Surrey (UNIS)

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Marketing strategy of Amazon
  • Marketing strategy of Amazon

  • Essay • 7 pages • 2019
  • Achieved a first class (72%) in this module for critically examining the marketing strategy of a Amazon. The purpose of the assignment was to look at marketing strategy from a strategic perspective and to examine in depth one aspect of the organisations marketing strategy. I chose relationship marketing because there was a lot of data in the annual report that proves it is key in maintaining a competitive advantage.
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