Consumer behaviour notes are well defined and this is the advance version of consumer behaviour.These are the easiest notes with easy language which will make you learn concepts easily.

A well defined lecture in a summary way.Exams are coming buy and making things easy for you.

its all about what is advertisements , how it works etc. Explaination as per exams and essay writting.

This document describes different tools of Marketing communications. It also contrasts different models used over time describing the pros and cons of each. The concept of Content Marketing is also described.

It gives the user an inside view about what marketing communication is and its different uses. it also tells us about different models of marketing such a traditional, influencer and interaction model

This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.

This document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.

This document describes the importance of building relationship with the customers. It also explains the various types of relationships etc

this document explains how can one brand nations and cities. It covers all the important aspects to be considered before branding them.