OCR · Business studies · Unit 5 - Marketing and market research

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Market Research in Business


The Essay describes the four main types of market research, including primary, secondary, qualitative and quantitative research with at least one real example for each type. Also includes an explanation on how each of the different market research types and methods have been used to make a marketing decision. As well as how qualitative and quantitative research can complement each other with examples.

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  • Essay
  •  • 4 pages • 
  • by greghawkins • 
  • uploaded  06-07-2016
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