OCR · Business studies · Unit 5 - Marketing and market research

Here are the best resources to pass Unit 5 - Marketing and market research at OCR. Find Unit 5 - Marketing and market research study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Business studies at OCR.

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Market Research in Business

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The Essay describes the four main types of market research, including primary, secondary, qualitative and quantitative research with at least one real example for each type. Also includes an explanation on how each of the different market research types and methods have been used to make a marketing decision. As well as how qualitative and quantitative research can complement each other with examples.

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  • Essay
  •  • 4 pages • 
  • by greghawkins • 
  • uploaded  06-07-2016
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