MKTG234

Lancaster University (LU)

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MKTG234 Online Consumer Engagement Revision Notes

MKTG234 Online Consumer Engagement Revision Notes
Class notes • 41 pages • 2019

In depth lecture and revision notes for the optional Marketing module MKTG234 Online Consumer Engagement that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Online Engagement and Web Design, Online Consumption Experiences, Digital Tools and Social Media and Branding in the Digital Era.

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MKTG234

Lancaster University (LU)

MKTG234 Online Consumer Engagement Revision Notes

Too much month left at the end of the money?