Strategic Marketing

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Strategic Marketing Chapters 1-7 & 13 Strategic Marketing Chapters 1-7 & 13
  • Strategic Marketing Chapters 1-7 & 13

  • Summary • 16 pages • 2017
  • Strategic marketing summary of the chapters 1-7 and 13, based on the book by D. West et al. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies, sustainability strategies, and social and ethical strategies.
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