Vrije Universiteit Amsterdam · International Business Administration · Digital Marketing & Metrics

Here are the best resources to pass Digital Marketing & Metrics at Vrije Universiteit Amsterdam. Find Digital Marketing & Metrics study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for International Business Administration at Vrije Universiteit Amsterdam.

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Digital Marketing & Metrics | Literature Summary
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A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)

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