Value based marketing

Volledige samenvatting van alle lectures van het vak Value-based marketing. Het vak wordt in het tweede jaar van de studie EBE gegeven aan de VU Amsterdam.

Here is my summary for all of the knowledge clips from chapter 2 until 6 (chapter 1 had no clip) - I added some of my lecture notes into it, which the professor mentioned himself in the lectures in person. I got 9 points with this summary and wish you good luck with your exam :-)

Summary of the mandatory articles (articles will come on the exam)