E_MKT_CMA

Vrije Universiteit Amsterdam (VU)

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Summary

Summary - Customer Marketing Analytics
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April 2025

2024/2025
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This summary provides an extensive overview of all statistical analysis used in Marketing. It prepared perfectly for the exam as it is very coherent and precisely explained. All needed Literature and key concepts are included, which is why it helped me easily get a 8.5 in the exam without knowing much of statistics before.
lebinder
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