Vrije Universiteit Amsterdam · Bedrijfskunde · Digital Marketing and Metrics (E_EBE3_DMM)

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Digital Marketing and Metrics: Complete Articles Summary [8.7 for exam]

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A summary that includes the essential information of the articles for Digital Marketing and Metrics. [E_EBE3_DMM] The summary briefly discusses the study and mentions the relevant conclusions. The following articles are discussed: 1. Akpinar, E., & Berger, J. (2017). Valuable Virality, Journal of marketing research, forthcoming. 2. Babic-Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. (2016). The effect of electronic word-of-mouth on sales: a meta-analytic review of platform, product, and ...

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