Universiteit van Amsterdam · Premaster Business Administration · Marketing Management (6012S0014Y)

Here are the best resources to pass Marketing Management (6012S0014Y) at Universiteit van Amsterdam. Find Marketing Management (6012S0014Y) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Premaster Business Administration at Universiteit van Amsterdam.

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Summary of all 10 articles for Marketing Management
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This summary includes all information you need to know about the articles for the exam. The articles are: - De Swaan Arons, M., van den Driest, F., Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. Psychology & Marketing, 29(2), 107-116. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  •  • 23 pages • 
  • by rianschki • 
  • uploaded  21-10-2018
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