Universiteit van Amsterdam (UVA) • Persuasive Communication

A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering essential information in a clear and structured way. I made a longer summary as well (Complete Summary) but this is easier to learn, the longer one could be better to look up answers during the open book exam. It still contains important information, but less detailed as the Complete Summary, it’s up to you! I previously summarized Marketing Communication in a similar way and scored a 9...

A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!

A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering all the essential information in a clear and structured way. Since it’s an open-book exam, you can be confident that this summary includes everything needed to answer the questions. Don’t be overwhelmed by the amount of pages: making a clear overview costs some space. I previously summarized Marketing Communication in a similar way and scored a 9.7, so this summary will definitely he...

This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!

Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021...

Begrippenlijst Part B Marketing Communication Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. https://marketingsociety.com/think-piece/framing-expanding- framing-toolbox Belch, G. E., & Belch M. A. (2021/2022). Chapter...

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.

This summary includes all articles required during the theory block of health communication 2022-2023.

Full summary of lectures for persuasive communication course. I got a 9.3 on the exam!