Universiteit van Amsterdam (UVA) • Persuasive Communication
Latest uploads for Persuasive Communication at Universiteit van Amsterdam (UVA). Looking for Persuasive Communication notes at Universiteit van Amsterdam (UVA)? We have lots of notes, study guides and study notes available for Persuasive Communication at Universiteit van Amsterdam (UVA).
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Courses Persuasive Communication at Universiteit van Amsterdam (UVA)
Notes available for the following courses of Persuasive Communication at Universiteit van Amsterdam (UVA)
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Health Communication 77643SP05Y 3
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Marketing 77643SP06Y 1
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Marketing Communication 77643SP06Y 3
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Persuasive Communication 1
Popular books Universiteit van Amsterdam (UVA) • Persuasive Communication
George Belch, George Belch • ISBN 9781259921698
En Belch Belch • ISBN 9789039521458
Latest content Universiteit van Amsterdam (UVA) • Persuasive Communication
A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering essential information in a clear and structured way. I made a longer summary as well (Complete Summary) but this is easier to learn, the longer one could be better to look up answers during the open book exam. It still contains important information, but less detailed as the Complete Summary, it’s up to you! 
I previously summarized Marketing Communication in a similar way and scored a 9...
- Summary
- • 85 pages's •
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Universiteit van Amsterdam•Health Communication
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A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering essential information in a clear and structured way. I made a longer summary as well (Complete Summary) but this is easier to learn, the longer one could be better to look up answers during the open book exam. It still contains important information, but less detailed as the Complete Summary, it’s up to you! 
I previously summarized Marketing Communication in a similar way and scored a 9...
A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!
- Summary
- • 47 pages's •
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Universiteit van Amsterdam•Marketing Communication
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A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!
A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering all the essential information in a clear and structured way. Since it’s an open-book exam, you can be confident that this summary includes everything needed to answer the questions. Don’t be overwhelmed by the amount of pages: making a clear overview costs some space. 
I previously summarized Marketing Communication in a similar way and scored a 9.7, so this summary will definitely he...
- Summary
- • 165 pages's •
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Universiteit van Amsterdam•Health Communication
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A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering all the essential information in a clear and structured way. Since it’s an open-book exam, you can be confident that this summary includes everything needed to answer the questions. Don’t be overwhelmed by the amount of pages: making a clear overview costs some space. 
I previously summarized Marketing Communication in a similar way and scored a 9.7, so this summary will definitely he...
This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!
- Book
- Summary
- • 13 pages's •
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Universiteit van Amsterdam•Marketing Communication
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Advertising and Promotion: An Integrated Marketing Communications Perspective • Michael Belch, George Belch• ISBN 9780073404868
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This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!
Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021...
- Book & Paket-Deal
- Summary
- • 75 pages's •
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Universiteit van Amsterdam•77643SP06Y
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Advertising and Promotion • George Eugene Belch, Michael A. Belch• ISBN 9780072536768
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Uitgebreide samenvatting bijbehorende begrippenlijst PART B: MARK COMM• By romeevanwalsem
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Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021...
Begrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. https://marketingsociety.com/think-piece/framing-expanding- framing-toolbox 
Belch, G. E., & Belch M. A. (2021/2022). Chapter...
- Book & Paket-Deal
- Summary
- • 12 pages's •
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Universiteit van Amsterdam•77643SP06Y
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Advertising and Promotion • George Eugene Belch, Michael A. Belch• ISBN 9780072536768
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Uitgebreide samenvatting bijbehorende begrippenlijst PART B: MARK COMM• By romeevanwalsem
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Begrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. https://marketingsociety.com/think-piece/framing-expanding- framing-toolbox 
Belch, G. E., & Belch M. A. (2021/2022). Chapter...
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. 
 
Literature 
- Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
- Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
- The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
- Book
- Summary
- • 38 pages's •
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Universiteit van Amsterdam•Marketing
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ISE Advertising and Promotion • George Belch, George Belch• ISBN 9781259921698
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This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. 
 
Literature 
- Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
- Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
- The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.
- Book
- Exam (elaborations)
- • 16 pages's •
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Universiteit van Amsterdam•Marketing Communication
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Marketingcommunicatie • En Belch Belch• ISBN 9789039521458
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This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.
This summary includes all articles required during the theory block of health communication 2022-2023.
- Summary
- • 25 pages's •
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Universiteit van Amsterdam•Health Communication
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This summary includes all articles required during the theory block of health communication 2022-2023.
Full summary of lectures for persuasive communication course. I got a 9.3 on the exam!
- Summary
- • 35 pages's •
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Universiteit van Amsterdam•Persuasive Communication
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Full summary of lectures for persuasive communication course. I got a 9.3 on the exam!