Universiteit van Amsterdam · MSc Business Administrations · Digital marketing (6614ZB049Y)

Here are the best resources to pass Digital marketing (6614ZB049Y) at Universiteit van Amsterdam. Find Digital marketing (6614ZB049Y) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for MSc Business Administrations at Universiteit van Amsterdam.

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Digital Marketing CLASS NOTES

Relevant theories, approaches and methods to better understand today’s digital marketing landscape. This course takes an interdisciplinary perspective by linking Digital Marketing to other relevant domains, such as: Consumer Psychology, Strategy and (Marketing) Analytics. Theoretical foundations are translated into business practice so that theory can be applied in the field of business. This course gives students knowledge, understanding and in‐depth insights on the topics, theories, appr...

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  • Class notes
  •  • 57 pages • 
  • by fiona54 • 
  • uploaded  09-07-2019
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