Universiteit van Amsterdam · Business Administration · Marketing Management (6012S0014Y)

Here are the best resources to pass Marketing Management (6012S0014Y) at Universiteit van Amsterdam. Find Marketing Management (6012S0014Y) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Business Administration at Universiteit van Amsterdam.

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Marketing Management summary of all papers
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

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  • Summary
  •  • 11 pages • 
  • by giorgia99 • 
  • uploaded  18-10-2020
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Summary Bundle | Pre-Master Business Administration | Universiteit van Amsterdam (UvA)
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This bundle contains 5 courses from the Pre-Master in Business Administration at the University of Amsterdam (UvA). They were written in the most recent academic year; 2019-2020. Grades varied between 90 and 95. The courses include MRM1, MRM2, Marketing Management, Leadership & Management and Strategy & Organisation.

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  • Bundle
  •  • 5 items • 
  • by WillemG • 
  • uploaded  26-08-2020
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Article summary Samenvatting: Marketing Management Artikelen Main findings and implications
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Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: ▪ De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, ▪ Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐ Like Framings. Psychology & Market...

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  • Study guide
  •  • 8 pages • 
  • by devilsweet • 
  • uploaded  04-04-2020
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Entire Premaster Business Administration (Universiteit van Amsterdam)
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Summaries for entire premaster Business Administration -> courses: - Academic Project - Marketing Management - Management Research Methods 1 - Leadership and Management - Strategy and Organisation - Management Research Methods 2. Detailed summaries of all exam materials, including images, graphs and examples.

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  • Bundle
  •  • 6 items • 
  • by renske07 • 
  • uploaded  05-12-2019
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Marketing (management) - Final Exam Summary
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This summary covers all the content of the course. If you only study this summary, you know everything you need to know to pass the exam (since it is very comprehensive)!

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  • Bundle
  •  • 2 items • 
  • by nickythelosen • 
  • uploaded  13-10-2019
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