Digital Marketing & Analytics

summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.

Please note that while these notes do follow the Lecture & Tutorial Schedule, they have been moved up and down in certain areas to ensure clarity. It is designed to help understand the concept as well as answer questions that may pop up in the exam. Some parts may be more concise than you expect.

Brief summary of Digital Marketing and Analytics Class including class notes, slides, and contributions of articles.

Digital Marketing & Analytics: summary of all slides additional notes integrated into the summary.

This summary contains all articles from the course. It is the summary of 2019/2020. All articles contain the Abstract, Intro, Methods, and findings.

summary for the course

Exam preparation notes. Combined summary of lecture notes, lecture slides and reading materials, focusing on the learning objectives.

Short summary of total Digital Marketing and Analytics course 2018/2019 per week. Divided by Key Topics given by Umut Konus. All materials (lectures and articles) are included.