Universiteit van Amsterdam · Business Administration · Branding for Start ups (6314M0334Y)
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Branding for Startups 2019 Summary (huge overlap with normal Branding course!)

All Articles plus relevant lecture information 

• Keller, K. L., & Lehmann, D. R. (2003). How do brands create value?
Marketing Management, 12(3), 26-31. [5 pp.]
• Keller, K. L. (2016). Reflections on customer-based brand equity:
perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.]
•Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions
of the dimensions of brand person...
- Summary
- • 40 pages •
Branding for Startups 2019 Summary (huge overlap with normal Branding course!)

All Articles plus relevant lecture information 

• Keller, K. L., & Lehmann, D. R. (2003). How do brands create value?
Marketing Management, 12(3), 26-31. [5 pp.]
• Keller, K. L. (2016). Reflections on customer-based brand equity:
perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.]
•Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions
of the dimensions of brand person...

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