Universiteit van Amsterdam · Bedrijfskunde · Marketing Management (6012S0014Y)
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Philip Kotler, Kevin Lane Keller • ISBN 9781292092621
Philip Kotler, Kevin Lane Keller • ISBN 9781292093147
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Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).
- Summary
- • 15 pages •
Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).
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Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).
- Summary
- • 15 pages •
Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).
Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: List of Literature used: - Magids, S., Zorfas, A., Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review. - de Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review. - Rawson, A., Duncan, E., & Jones, C. (2013). The...
- Summary
- • 41 pages •
Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: List of Literature used: - Magids, S., Zorfas, A., Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review. - de Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review. - Rawson, A., Duncan, E., & Jones, C. (2013). The...
Summary of all the articles of the 1st block of Marketing Management in 2017. (pre-master stage)
- Summary
- • 25 pages •
Summary of all the articles of the 1st block of Marketing Management in 2017. (pre-master stage)
Complete marketing management summary, plus official exam2015- 2016 UvA
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- • 2 items •
- Complete summary, seminars and articles Marketing management • Summary
- Official exam Marketing Management 2015-2016 • Exam (elaborations)
Complete marketing management summary, plus official exam2015- 2016 UvA
Summary of the articles, slides and workgroups
- Summary
- • 29 pages •
Summary of the articles, slides and workgroups
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The official marketing management exam (October 16th, 2015) University of Amsterdam
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- Exam (elaborations)
- • 4 pages •
The official marketing management exam (October 16th, 2015) University of Amsterdam
Sumary of all articles and seminars 2012-2016
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- Summary
- • 56 pages •
Sumary of all articles and seminars 2012-2016
A summary of all articles for the Marketing Management exam. I learnt this summary by heart and my exam grade was 9, so all the needed information is included.
- Summary
- • 29 pages •
A summary of all articles for the Marketing Management exam. I learnt this summary by heart and my exam grade was 9, so all the needed information is included.
Summaries of all the articles of the course Marketing Management 2014-2015. A list of the articles can be found on the first page of this document.
- Summary
- • 19 pages •
Summaries of all the articles of the course Marketing Management 2014-2015. A list of the articles can be found on the first page of this document.