Universiteit van Amsterdam · Bedrijfskunde · Marketing Management (6012S0014Y)

Here are the best resources to pass Marketing Management (6012S0014Y) at Universiteit van Amsterdam. Find Marketing Management (6012S0014Y) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Bedrijfskunde at Universiteit van Amsterdam.

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Marketing Management Articles and Lecture Summaries
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Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).

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  • Summary
  •  • 15 pages • 
  • by chrisvandiepen • 
  • uploaded  29-10-2020
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Summary Articles Marketing Management complete (3rd year business administration)
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Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: List of Literature used: - Magids, S., Zorfas, A., Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review. - de Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review. - Rawson, A., Duncan, E., & Jones, C. (2013). The...

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  • Summary
  •  • 41 pages • 
  • by tba320 • 
  • uploaded  05-07-2017
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Summaries of all the articles of Marketing Management 2014-2015
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Summaries of all the articles of the course Marketing Management 2014-2015. A list of the articles can be found on the first page of this document.

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  • Summary
  •  • 19 pages • 
  • by JorisAE • 
  • uploaded  21-03-2015
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