Universiteit van Amsterdam · Algemene taalwetenschap · Marketing Management (6012S0014Y)

Here are the best resources to pass Marketing Management (6012S0014Y) at Universiteit van Amsterdam. Find Marketing Management (6012S0014Y) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Algemene taalwetenschap at Universiteit van Amsterdam.

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Marketing Management Summary 12 articles + theory lectures

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All lectures the following articles: 1. The ultimate marketing machine 2. Marketing doctrine: a principle based approach to guiding marketing decision making in firms 3. The influence of business strategy on new product activity: the role of market orientation 4. To be or not to be price conscious 5. Using product and retail choice attributes for cross-national segmentation 6. Are multichannel customers really more valuable? The moderating role of product category characteristics 7. The unheal...

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  • Summary
  •  • 51 pages • 
  • by wonder • 
  • uploaded  29-10-2017
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Lectures of marketing management premaster business administration

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Very detailed notes of the lectures of business administration. It is not necessary to look at the slides anymore since all the important slides are included in this document. When the teacher wasn't clear about a construct I've looked up the information and included this too. The group presentations about the articles is also included, but maybe not so clear as the rest of the notes/

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  • Class notes
  •  • 45 pages • 
  • by Carlien1991 • 
  • uploaded  18-10-2017
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Summary ALL articles of Marketing Management

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Articles:  De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63.  Challagalla, G., Murtha, B.R., & Jaworski (2014). Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. Journal of Marketing, 78(4), 4-20.  Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation. International Journ...

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  • Summary
  •  • 66 pages • 
  • by sofiac94 • 
  • uploaded  08-03-2017
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