Entrepreneurial Marketing

An elaborate summary of all the articles and the lectures. I made sure that the logic of each article becomes clear and I also explained some difficult conceptual models. This summary is not to learn by heart but as handy overview for during the exam!

Social missions can change the world! Social enterprises (SE) have the potential to have big social impact, because they take direct action towards their social goal and take a step in changing the equilibrium. Unfortunately, one thing that in many cases stands in the way of becoming sustainable and having social impact in the longterm, is that SE’s often don’t use marketing. This article searches for social friendly marketing.