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Essentials in Marketing Communications

Universiteit Twente (UT)

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Custom Consumer Behavior

Custom Consumer Behavior

Kardes, Cronley

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T.ROMPAY Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

  • T.ROMPAY Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

  • Summary • 3 pages • 2017
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Spence, C. (2016). Multisensory Packaging Design.

  • Spence, C. (2016). Multisensory Packaging Design.

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Kardes, F.R. (1996). In Defense of Experimental Consumer Psychology.

  • Kardes, F.R. (1996). In Defense of Experimental Consumer Psychology.

  • Summary • 5 pages • 2017
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F.KARDES 'CONSUMER BEHAVIOR' SUMMARY

  • F.KARDES 'CONSUMER BEHAVIOR' SUMMARY

  • Summary • 58 pages • 2017
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D. KAHNEMAN A Perspective on Judgment and Choice

  • D. KAHNEMAN A Perspective on Judgment and Choice

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Belk, R.W. (2013). Extended Self in a Digital World.

  • Belk, R.W. (2013). Extended Self in a Digital World.

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