Universiteit Twente · International Business Administration · Marketing

Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

Combinatie van de samenvatting van het boek Foundations of Marketing 5e editie (John Fahy and David Jobbers) en alle aantekeningen van de van tevoren opgenomen lectures van het vak Marketing. In de samenvatting zijn de verplichte hoofdstukken van het vak opgenomen.

Elaborate overview of all notes of the pre-recorded lectures of the course Marketing for the study International Business Administration at the University of Twente. Contains all lectures of the entire module. Can also be used for studies in other universities that receive equivalent lessons.

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Samenvattingen en aantekeningen module 5 Strategy, Marketing & Economics.

Essentials of Marketing. ISBN 978-0-19-964650-0

Summary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Marketing part. Originally, the summary was written for the subject "Marketing" of the SME-module, University of Twente.

Good summary about marketing! Please fill in a recommendation/respond about what you thought of the summary to help me further :)