undefined • Business Administration

Warren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543-563. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184. Lee, L., Frederick, S., & Ariely, D. (2006). Try It, You'll Like It. The Influence of Expectation, Consumption, and Revelation on Preferences for...

Summary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segmentation: a performative perspective. Journal of Marketing Management, 31(1-2), 62-83. Lockshin, L., & Cohen, E. (2011). Using product and retail choice attributes for cross-national segmentation. Europ...

Summary of the following 3 papers: De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation Challagalla, G., Murtha, B.R., & Jaworski (2014). Marketing Doctrine: A Principles Based Approach to Guiding Marketing Decision Making in Firms

Summary of the following 5 papers: Hedley, B. (1977), Strategy and the “business portfolio” Porter, M. (1987), From competitive advantage to corporate strategy Prahalad, C.K. and G. Hamel (1990), The core competence of the corporation Lorenzoni, G. and C. Baden-Fuller (1995), Creating a strategic center to manage a web of partners Campbell, A., M. Goold and M. Alexander (1995), Corporate strategy: The quest for parenting advantage Strikwerda, H. and J.W. Stoelhorst (2009), The emergence and ...

A summary of all the slides for the 6 classes of the Strategy & Organization class of the Pre Master in Business Administration at the University of Amsterdam (will also be relevant for the Bachelor & Master)

Summary of the following 5 papers: Quinn, J.B. (1989), Strategic Change: Logical incrementalism Eisenhardt, K.M. and M.J. Zbaracki (1992), Strategic decision making Mintzberg, H., B. Ahlstrand and J. Lampel (1998), Strategy as cognition Hambrick, D.C. and P.A. Mason (1984), The organization as a reflection of its top managers Hatch, M.J. (1997), What is organizational culture?

Summary of the following 5 papers: Kaplan, R.S. and D.P. Norton (2000), Having trouble with your strategy? Bourgeois, L.J. and D.R. Brodwin (1984), Strategic implementation: Five approaches to an elusive phenomenon Burgelman, R.A. (1983), Corporate entrepreneurship and strategic management: Insights from a process study Romanelli, E. and M.L. Tushman (1994), Organizational transformation as punctuated equilibrium: An empirical test Mintzberg, H. and J. Lampel (1999), Reflecting on the strategy ...

Summary of the following 6 papers: Hax and Majluf (1991), A formal strategic planning process Mintzberg, H. (1994), The fall and rise of strategic planning Goold, M. and A. Campbell (1987), Many best ways to make strategy Cornelius, P., A. van de Putte and M. Romani (2005), Three decades of scenario planning in Shell Hamel, G. and C.K. Prahalad (1989), Strategic intent Eisenhardt, K.M. and D.N. Sull (2001), Strategy as simple rules

Summary of the following 3 papers: Prahalad, C.K. and Y. Doz (1987), Mapping the characteristics of a business Slangen, A.H.L. and S. Beugelsdijk (2010), The impact of institutional hazards on foreign multinational activity: A contingency perspective Bartlett, C.A. and S. Ghoshal (1993), Beyond the M-form: Toward a managerial theory of the firm

Thesis: The global financial crisis of 2008, which commenced from the burst of the housing bubble in the United States, was the worst recession since the Great Depression of the late 1920s. Seven years after this crisis arose, research has identified the main causes and culprits of the crisis (which will also be discussed in this paper): an increase homeownership push, low interest rates, easy lending and weak banking and rating agency regulation. To alleviate the pressure of the financial crisi...