Tilburg University · MSc Marketing Management · Marketing Communication

Here are the best resources to pass Marketing Communication at Tilburg University. Find Marketing Communication study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for MSc Marketing Management at Tilburg University.

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Lecture Summary Marcom 2019

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This document is a summary of the lectures (including examples) of marketing communications 2019. The papers that correspond to the lectures are displayed in the text of the corresponding lectures.

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  • Summary
  •  • 39 pages • 
  • by ilsefesten • 
  • uploaded  21-01-2020
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Overview and summary of papers Marcom 2019

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In this document, an overview of all papers (artikelen) of the course marketing communication from 2019 is given, followed by an elaborated summary (samenvatting) of the papers. Important text is marked in this document, and elaborated with information from the slides that correspond with the paper.

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  • Summary
  •  • 50 pages • 
  • by ilsefesten • 
  • uploaded  21-01-2020
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Summary Marketing Communications - Sixth Edition (Ch. 3, 4, 7 & 13)

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Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

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  • Summary
  •  • 23 pages • 
  • by koenvanberkel • 
  • uploaded  13-02-2018
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