Marketing Communication

Tilburg University (UVT)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

All 33 results

Sort by

CH4: Marketing Communications Planning CH4: Marketing Communications Planning
  • CH4: Marketing Communications Planning

  • Summary • 10 pages • 2022
  • Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective
    (0)
  • $3.89
  • + learn more
CH3: How Marketing Communications Works CH3: How Marketing Communications Works
  • CH3: How Marketing Communications Works

  • Summary • 6 pages • 2022
  • Summary of CH3 'How Marketing Communications Works'
    (0)
  • $3.89
  • + learn more
Marketing Communications 'A European Perspective' CH3+CH4 Marketing Communications 'A European Perspective' CH3+CH4
  • Marketing Communications 'A European Perspective' CH3+CH4

  • Summary • 16 pages • 2022
  • Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.
    (0)
  • $6.12
  • + learn more
Summary Marketing Communication - Lectures & Papers
  • Summary Marketing Communication - Lectures & Papers

  • Summary • 33 pages • 2022
  • Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters
    (0)
  • $5.57
  • 3x sold
  • + learn more
Lectures summary Marketing Communication complete
  • Lectures summary Marketing Communication complete

  • Summary • 14 pages • 2022
  • Lectures summary Marketing Communication complete
    (0)
  • $4.34
  • + learn more
Book Summary Chapter 3,4,6,12 Book Summary Chapter 3,4,6,12
  • Book Summary Chapter 3,4,6,12

  • Summary • 11 pages • 2022
  • Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
    (0)
  • $3.34
  • 1x sold
  • + learn more
Summary Modules Marketing Communication
  • Summary Modules Marketing Communication

  • Summary • 5 pages • 2021
  • This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)
    (0)
  • $6.13
  • + learn more
Summary Book Marketing Communication (De Pelsmacker et al., 2018) Summary Book Marketing Communication (De Pelsmacker et al., 2018)
  • Summary Book Marketing Communication (De Pelsmacker et al., 2018)

  • Summary • 7 pages • 2021
  • Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
    (0)
  • $5.01
  • 2x sold
  • + learn more