Introduction to Marketing Research

Tilburg University (UVT)

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Introduction Marketing Research, ALL for EXAM (notes lectures and lab sessions, slides, book ch1and2
  • Introduction Marketing Research, ALL for EXAM (notes lectures and lab sessions, slides, book ch1and2

  • Summary • 99 pages • 2016
  • All material to be studied for the Introduction to Marketing Research (IMR) exam. The document contains: (1) Notes and slides of ALL lectures (lectures 1-8) (2) Notes exam preparation (3) Summary chapters 1 and 2 of the book (indicated in the lectures as self-study) (4) Notes on the lab sessions (sessions 1-6)
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