Tilburg University · Master Marketing · Customer Analytics

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Summary Articles Customer Analytics Tilburg University 2018
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A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below. Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016 Quick profits with RFM analysis - Arthur Middleton Hughers, 2018 Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...

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  • uploaded  07-12-2018
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