Online Marketing

Tilburg University (UVT)

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Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng) Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng)
  • Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng)

  • Summary • 37 pages • 2015
  • Chapter 1: What is direct and digital marketing? Chapter 2: The database Chapter 3: The customer database: analysis and applications Chapter 4: Using external databases in direct marketing Chapter 5: Direct marketing objectives and strategies Chapter 6: The strategic influences on direct and digital marketing Chapter 7: Relationship marketing and CRM Chapter 8:Digital marketing and the Internet Chapter 9: Social media Chapter 10: Offer and incentives in direct marketing Chapter 12: Acquisition m...
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Principles of Direct and Database Marketing Principles of Direct and Database Marketing
  • Principles of Direct and Database Marketing

  • Summary • 56 pages • 2015
  • Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book
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