Rijksuniversiteit Groningen · Marketing · Marketing Research Methods (EBM080A05)

Here are the best resources to pass Marketing Research Methods (EBM080A05) at Rijksuniversiteit Groningen. Find Marketing Research Methods (EBM080A05) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Marketing at Rijksuniversiteit Groningen.

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Overview of statistics used in Marketing Research Methods
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This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.

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  • Summary
  •  • 4 pages • 
  • by adriaanvschaik • 
  • uploaded  06-07-2020
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Marketing research essentials to get an 8 (like me:)
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These two documents were about the only study materials I used to study. I got an 8.4 on the exam, which I am very proud of :). I am sure I can help others with these documents!

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  •  • 2 items • 
  • by verawillems • 
  • uploaded  29-11-2018
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Summary of all lectures
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This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result. The screenshots are from the lecture. If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.

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  • Summary
  •  • 23 pages • 
  • by verawillems • 
  • uploaded  29-11-2018
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Summary and transcripts of last (and most important) lecture
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This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture. In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.

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  • Class notes
  •  • 9 pages • 
  • by verawillems • 
  • uploaded  29-11-2018
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