B2B Marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass B2B Marketing. Find B2B Marketing study guides, notes, assignments, and much more.

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Summary -  B2B Marketing (EBM808B05) Popular
  • Summary - B2B Marketing (EBM808B05)

  • Summary • 36 pages • 2023
  • This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.
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(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials) Popular
  • (Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

  • Summary • 132 pages • 2023 Popular
  • This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
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B2B Summary (EBM808B05) - All mandatory articles
  • B2B Summary (EBM808B05) - All mandatory articles

  • Summary • 33 pages • 2023
  • This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
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Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing
  • Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing

  • Summary • 61 pages • 2022
  • This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
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Assignment 2 B2B Marketing
  • Assignment 2 B2B Marketing

  • Essay • 8 pages • 2020
  • VTB assignment
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Assignment 1 B2B Marketing
  • Assignment 1 B2B Marketing

  • Essay • 6 pages • 2020
  • Assignment 1 B2B Marketing
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B2B Marketing all lectures/hoorcolleges 1-6
  • B2B Marketing all lectures/hoorcolleges 1-6

  • Summary • 20 pages • 2019
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Summary B2B Articles
  • Summary B2B Articles

  • Summary • 43 pages • 2019
  • Summary of numerous B2B Articles
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Customer Value Model
  • Customer Value Model

  • Summary • 6 pages • 2019
  • How to make a customer value model
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