Brand & Product Management

An extensive summary of the course 'brand and product management' given at the Rijksuniversiteit Groningen. In the summary, all the articles and lectures that need to be studied for the exam, are being described extensively. Therefore, reading the articles yourself is not necessary. Good luck with studying for the exam!

These are summaries of all the lectures from the MSc Marketing course of Brand & Product Management. __________________________ Brand & Product Management Leerdoelen Upon completion of the course the student is able to: 1. explain the essence of branding and to apply state-of-the-art branding theories; 2. conduct a brand audit and articulate strategic and tactical recommendations to (re)direct a brand into the future; 3. explain the critical role of consumer's motives, cognition & emotion in...

Summary of the required articles for the Marketing Management elective Brand & Product Management

Strategic Brand Management, global edition. Keller, K.L. 9780273779414 Summary of the chapters 1 - 4 and 12 for the course Brand and Product Management.

Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.

A comprehensive summary of all lectures of Brand & Product Management, including lecture slides, notes, articles & book chapters.

In case you bought my summary for BPM lecture 1 till 6, this is the summary of the last lecture (lecture slides, notes & articles)

Summary of all required articles of Brand & Product Management (EBM073A05).

Review of all Lectures and Literature

Hoofdstuk 1 t/m 13