All 7 results

International Marketing Summary of ALL CHAPTERS 1–19

(0)
$4.99

This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

i See more info x
  •  Book
  • Summary
  •  • 40 pages • 
  • by VictoriaGiebink • 
  • uploaded  08-02-2020
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  

Summary International Marketing for IB

(1)
$7.77
1x  sold

Complete and detailed summary, including the required material of the lectures and the book Principles of Marketing. The schemes, tables and overviews will provide a very well understanding of the material, supporting the written part of the summary.

i See more info x
  • Summary
  •  • 60 pages • 
  • by DWithag • 
  • uploaded  30-03-2018
Quick View
i x

International Marketing for IB - Summary (Kotler, Hollensen and lectures)

(0)
$3.32

Summary for the final exam of international marketing for IB. This document includes the summary of chapters from Kotler, Hollensen but also from two separate articles and lecture notes.

i See more info x
  • Summary
  •  • 11 pages • 
  • by Kroef • 
  • uploaded  19-10-2015
Quick View
i x