Rijksuniversiteit Groningen · Bedrijfskunde · Digital marketing

Here are the best resources to pass Digital marketing at Rijksuniversiteit Groningen. Find Digital marketing study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Bedrijfskunde at Rijksuniversiteit Groningen.

All 2 results

Summaries for Digital Marketing(EBB105A05) - 14 required articles - University of Groningen
(7)
$5.43
17x  sold

Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12. 2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...

i See more info x
  •  Bundle
  • Summary
  •  • 73 pages • 
  • by Yoerivdmeer • 
  • uploaded  22-10-2016
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia