Rijksuniversiteit Groningen · Bedrijfskunde · Digital marketing

Here are the best resources to pass Digital marketing at Rijksuniversiteit Groningen. Find Digital marketing study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Bedrijfskunde at Rijksuniversiteit Groningen.

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Summaries for Digital Marketing(EBB105A05) - 14 required articles - University of Groningen
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Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12. 2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...

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