Radboud Universiteit Nijmegen · Master Marketing · Methodology for Marketing and Strategy Research
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Mindmap summary for the course Methodology for Marketing and Strategy Research (MMSR). Includes factor analysis, (M)AN(C)OVA, multiple regression analysis and SEM/PLS path modelling.
- Book & Bundle
- Summary
- • 7 pages •
Mindmap summary for the course Methodology for Marketing and Strategy Research (MMSR). Includes factor analysis, (M)AN(C)OVA, multiple regression analysis and SEM/PLS path modelling.

This all-in-one bundle includes:
Summary Customer Behavior Peter & Olson 9th edition
Summary Articles Customer Behavior (2016-2017)
Summary Articles Marketing Performance (2016-2017)
Summary Articles International Brand Management (2016-2017)
Summary Articles Marketing & Innovation (2016-2017)
Mindmap summary Methodology for Mark. & Str. Research
- Bundle
- • 6 items •
- Summary Consumer Behavior Peter & Olson 9th edition • Summary
- Summary Articles Consumer Behavior 2016-2017 • Summary
- Summary articles Marketing Performance 2016-2017 • Summary
- Summary articles International Brand Management 2016-2017 • Summary
- Summary articles Marketing & Innovation 2016-2017 • Summary
- And more ….
This all-in-one bundle includes:
Summary Customer Behavior Peter & Olson 9th edition
Summary Articles Customer Behavior (2016-2017)
Summary Articles Marketing Performance (2016-2017)
Summary Articles International Brand Management (2016-2017)
Summary Articles Marketing & Innovation (2016-2017)
Mindmap summary Methodology for Mark. & Str. Research

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