Radboud Universiteit Nijmegen · Master Marketing · Marketing & Innovation (MANMMA026)

Here are the best resources to pass Marketing & Innovation (MANMMA026) at Radboud Universiteit Nijmegen. Find Marketing & Innovation (MANMMA026) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Master Marketing at Radboud Universiteit Nijmegen.

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Summary Articles Marketing and Innovation
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Summary of all articles for the course marketing and innovation. Displayed on first page. Summary of all articles for the course marketing and innovation. Displayed on first page.

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  •  • 59 pages • 
  • by studentradboud • 
  • uploaded  24-12-2019
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Marketing & Innovation Summary articles and lecture notes
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Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...

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  • by TessaS98 • 
  • uploaded  20-12-2019
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Marketing & Innovation Articles Summary - 2018/2019
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The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef ( 2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe et al (2000), Kuester et al (1999), Homburg et al ( 2010).

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  • Summary
  •  • 67 pages • 
  • by Kimtewoerd96 • 
  • uploaded  23-12-2018
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SALE! ALL-IN-ONE BUNDLE MASTER MARKETING
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This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research

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  •  • 6 items • 
  • by rosalieverkerk • 
  • uploaded  28-08-2017
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Summary articles Marketing & Innovation 2016-2017
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Summary of all articles for the course Marketing & Innovation in the master Marketing and the master Marketing & Entrepreneurship, Radboud University, 2016-2017. Includes the following articles: Tripsas (1997), Hillebrand et al. (2010), Workman (1993), Evanschitzky et al. (2012), Van Kleef et al. (2004), Hauser (1993), Lilien et al. (2002), Füller et al. (2011), Schreier et al. (2012), Van den Hende & Schoormans (2012), Schmidt & Calantone (2002), Berends et al. (2013), Guiltinan (1999), Lee & ...

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  •  • 49 pages • 
  • by rosalieverkerk • 
  • uploaded  15-01-2017
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Summary International Brand Management + Marketing & Innovation 2016-2017
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Almost everything you need to survive block 2! Bundle of the summary for Marketing & Innovation and International Brand Management. Good luck studying!

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  •  • 2 items • 
  • by rosalieverkerk • 
  • uploaded  15-01-2017
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